How Valora Watches works

1. What Valora does — and what it does not

Valora answers one concrete question about one concrete listing you are looking at: what is this piece worth on the market, what will it actually cost you delivered (commissions, shipping and your country's taxes included), and is it worth it.

It is not a price database and not a portfolio tracker for the collection you already own. It is a second opinion on a buying decision, at the moment you are making it.

This is not financial advice and not a guarantee of value. The valuation rests on public sources Valora finds and shows you — the decision is always yours, and you can (and should) open the sources.

2. Analysing a listing

• Open the listing or lot page — the item page, not a category page or a search results list.
• Click the Valora icon in your browser bar.
• Click "Analyse". The first analysis takes a few seconds because Valora is searching the web for real prices.

On a category or results page the analysis will not go well: there is no single piece to value. Open the listing first.

TO ANALYSE A DIFFERENT PIECE, opening the new listing is not enough: Valora is still pointing at the previous page. Click "New analysis" to clear the report, then point the extension at the page you have open — in the side panel, with the ↻ icon next to "Current page" ("Refresh to the open page"); in the small window (popup), by closing it and opening it again, which means clicking the Valora icon a second time.

That is what the "You're on a different tab" notice means. Nothing is broken: you changed page and Valora is still looking at the previous one. Either of the two gestures above fixes it.

"Re-analyse" is a different thing: it runs the SAME piece again, adding to the sources it already found. To switch pieces, use "New analysis".

3. Reading the report

The report always has the same sections. It is worth knowing what each number means.

• MARKET VALUE — this is the MEAN of the sources found, never the cheapest. One low price is a single seller's position, not the market. Next to the mean you get the range (minimum to maximum) and how many sources support it.
• COMPARABLES — the table shows 5 sources out of the (many) analysed. They are not the first 5 or the cheapest 5: they are the most relevant to your case — the same condition as the piece (used or new), the most credible first (closed sale > index > asking price), the same kind of sale (auction or direct sale), and the ones that support the mean. Every row says where it came from and carries a link — open them.
• TOTAL COST — what you will actually pay: price, platform commission, shipping and taxes. Taxes depend on your DESTINATION COUNTRY (see section 5), which is why the country is named in the table.
• SCORE AND VERDICT — 0 to 100, with a verdict. When the data is weak the verdict is deliberately capped: Valora would rather say it knows little than fake confidence.
• MAXIMUM RECOMMENDED PRICE — the figure above which the deal stops making sense on the numbers shown. At an auction, that is your bidding limit.

4. When it says "unavailable"

Sometimes the market value comes back as unavailable. That is not a fault: it means Valora did not find enough sources that agreed with each other, and would rather not publish a number it does not trust. The report explains how many sources were consulted and why each one was dropped.

What to do: click "Re-analyse". Web search does not return the same pages every time, and Valora remembers the sources it has already found for this listing — so a second analysis builds on what the first one found instead of starting from nothing.

5. Destination country and language are different things

Your DESTINATION COUNTRY is where you will receive the piece. It decides the taxes and import duties in the total cost, and it changes the result significantly. Set it in the extension's Settings or in your account Preferences.

LANGUAGE is only the language of the interface and the report. Changing it changes no number. Someone in Portugal can read the report in English; the taxes are still the Portuguese ones.

6. Favourites and re-analysis

Signed in, you can save an analysis to your favourites. They live in your account and appear at valora-watches.app with the original link kept — useful above all at auctions, so you can come back to a lot and re-analyse it before it closes.

"Re-analyse" forces a fresh analysis instead of reusing the cached one — and so it counts as one analysis against your counter. Use it when the bid has moved, when the listing has changed, or when the previous result looked thin.

7. How many analyses you have

Each plan includes a number of analyses per calendar month, and you can see where you stand in your account at valora-watches.app. The counter resets on the 1st and unused analyses do not carry over to the next month.

Two things that do NOT spend the counter: re-opening an analysis you already ran, and analysing again a listing you already analysed this month (to see it with a different destination country, for instance).